Back to the collectionTHE SHORT VERSION YOUR OWN CHECK, NOT OUR TEST RESULTS
Web & app analytics
Google Analytics 4Proprietary
Connect website and app measurement to the Google advertising ecosystem.
Resolve these before a trial
Documentation is a starting point, not proof of fit in your setup.
- Exact 360 quote
- Historical migration equivalence to each alternative
A good fit when…
Businesses relying on Google Ads conversions, audiences, and measurement.
Before you choose
An alternative traffic dashboard may not replace Ads audiences, attribution, or existing conversion links.
What you’ll need
A Google account, a property, tracking configuration, and relevant account permissions.
FIRST-TIME SETUPBrowser + tracking setup
EVERYDAY USEBrowser reporting
Try one real task before switching
A generic checklist to run yourself. Use a small, reversible trial and non-sensitive sample data.
- Define one task and write down what a useful result would look like.
- Confirm the selected edition, total cost, setup owner, and required connections in the official documentation.
- Run the same task in your current setup and the candidate. Record missing steps, manual work, and errors.
- Check how you would export or remove your trial data and return to your current setup.
- Keep, test further, or stop. Do not migrate until your must-have requirements are confirmed.
Where your information goes
Measurement data is processed by Google according to property settings and service terms.
Need funnel analysis?
UnknownEdition-specific funnel capability has not been checked here.
Read the edition source